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At McAlpin Marketing, we create tailored marketing plans to fit our clients' specific business needs. Together, our talented team of women works cohesively to bring creative solutions to complex brands and their marketing needs. We help companies establish and build their brand, find their voice, and close deals. Working with the right team is essential for any organization that desires to take its brand to the next level and stand out from the competition.

What We Do

We provide strategic marketing services for small- to mid-sized companies in the Minneapolis/St. Paul area. With a personalized marketing plan to fit your needs, McAlpin Marketing can assist in rebuilding, managing, and expanding your brand and business.


At the end of the day, we love working alongside our clients and helping them develop a brand that matches who they are and what they do.

Who We Are

McAlpin Marketing is a small marketing consulting company based out of the Twin Cities, created by Jennifer McAlpin. Delivering quality service and support is at the heart of everything we do. While our focus is traditional and digital marketing, we work within a close network of professionals who are experts in web design, photography, graphic design, and printing. Together we solve all your marketing challenges by delivering specific outcomes to meet your current and future needs.

Jennifer McAlpin

Founder & Lead Strategist

Jen has been passionately involved in the Twin Cities building industry for 15-plus years. From sales and marketing to strategic brand development and curating new business for clients, she has helped builders, architects, interior designers, and many other trade partners grow their businesses with strategic solutions. Actively involved in the industry’s associations and trade organizations, she acts as the face to many of her clients; wearing their hats and connecting them as any good “match-maker” would. When she is not working with her fabulous team, or coming up with new strategies for her clients, she is happy to be home with her hubby and spoiled Westie either enjoying their “empty nester” space or cooking up something fabulous to eat, golfing, pilates, yoga, and spending time at the lake with her kids, family, and friends is what she loves to do the most!

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What People Say

"Simply put, I love working with Jen and her team. I use their services exclusively to brand and market my company. Communication is frequent, clear, and always thoughtful. McAlpin Marketing does so much more than execute marketing activities; they immerse themselves in your culture and create plans which truly reflect who you are AND accomplish your goals. Just Fabulous!"

Mark Scherer, COO

Scherer Bros. Lumber Co.

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